DraftFCB set to close Hong Kong office at end of year - Iris Lo tipped to be joining Publicis HK

Iris Lo.jpgDraftfcb will shutter its office in Hong Kong by December 31, 2013 coinciding with the departure of Iris Lo (left), the agency's executive creative director and managing director, tipped to be joining Publicis Hong Kong,

According to a statement from the agency, the closure has been decided in the best interests of its clients, with the agency consolidating its creative work into Draftfcb's markets that offer the greatest growth potential.

Starting January 1st 2014, work on the globally aligned Beiersdorf account that would have been carried out in Hong Kong will be transferred to Draftfcb's Shanghai operations and work for global client Mondelez will be created by our regional hub in Jakarta and adapted for Hong Kong by our Taiwan operation. These agencies already work on the Beiersdorf and Mondelez accounts, ensuring a smooth transition for both clients.

The agency says is committed to its employees and supporting them during this time. 
Lo, who joined draftfcb in November 2009, is one of the most respected creative leaders in the advertising industry. She has spent her career with some of the top international agencies including Synergie Advertising, O&M, JWT, Bates. Prior to joining Draftfcb she was managing partner at Wieden & Kennedy Shanghai.

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