BlueFocus China acquires a majority stake in social media agency We Are Social Australia

BlueFocus Communication Group, China’s leading marketing services group, has acquired a majority stake in the world’s largest specialist social media agency network We Are Social Australia, subject to regulatory approval.

The alliance will allow We Are Social to continue its fast growth trajectory, build out its global infrastructure and expand into further key markets. Importantly, it will leave We Are Social operating as an independent brand under the leadership of its existing management team. The partnership will also give We Are Social’s global clients exceptional insight and access to the fast-growing Chinese market.

We Are Social will become BlueFocus’ primary digital agency brand outside China, bringing digital and social media expertise on a global scale to the group. We Are Social will provide BlueFocus with a platform for significant growth in digital revenues, and will transform the group into one with a global network of operations.

Julian Ward, managing director, We Are Social Australia, said, “This is an incredibly exciting

partnership for We Are Social. BlueFocus and We Are Social share a culture of ambition,

entrepreneurialism and a track record of amazingly fast growth.

Additionally, China is a crucial target market for many global businesses, so the insight we will now have into the Chinese market will be a huge benefit to the clients we work with. Because of this, and because BlueFocus believes in We Are Social’s unique brand and culture, makes them the perfect partner for both We Are Social in Australia and across the world.”

“China is also central to both our and our clients’ plans for future growth, and the alliance with

BlueFocus will give our clients unparalleled insight into this important fast-growing economy.”

Nathan McDonald, Co-founder and Global Managing Partner, We Are Social said.  “This partnership will increase the impact of We Are Social on the global marketing industry. With BlueFocus as our partner we’ll be able to expand into new markets and explore new opportunities, strengthening what is already a successful global agency brand.

Like BlueFocus, we have a track record of amazingly fast growth, driven by an entrepreneurial spirit and a culture that embraces the future and the fundamental changes to the marketing landscape. More importantly, we share the ambition to become bigger and better on a global scale, with the belief that our businesses will be stronger together.”

Oscar Zhao, Chief Executive Officer, BlueFocus, said, “We’re delighted to welcome Robin, Nathan and the rest of the We Are Social team to the BlueFocus group. As the world’s largest specialist social media agency network, We Are Social provides the perfect platform for us to expand our digital operations outside China.”