BBH Singapore saves paper this Christmas with the WWF-BBH re-wrap project

paper.jpgBBH Singapore has joined with WWF to launch a project that aims to reduce paper wastage over the Christmas season. By encouraging people to use newspaper to wrap their Christmas presents, BBH is giving newspapers a second life in place of the one time usage of wrapping paper.

In Singapore, about 125 million tonnes of paper waste was generated in 2012. That's 21 million trees, 40000kg of atmospheric pollution, and thousands of animals that could've been saved.

Creatives: Scott Mcclelland, Lim Chiao Woon, Uni Lee, Marcus Yuen, Germaine Chen, Lim De Neng

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2 Comments

Marc said:

How is this an idea?

This has been done for years all over the globe.

Open up your eyes Singapore.

Steve said:

This is good enough, but don't we need to do that airline brief?

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