Geometry Global dominates PMAA Dragons: ‘Lifebuoy Roti Reminder’ wins Best of Asia

Geometry Global has taken the 14th annual Promotion Marketing Awards of Asia by storm – securing an impressive twenty one awards including the highly coveted Best of Asia campaign and Best in Country for Hong Kong, Malaysia and Japan.

The PMAA Dragons are amongst Asia’s most prestigious marketing communications awards – recognising the finest work carried out by marketing professionals across communication techniques and disciplines throughout Asia.

Geometry Global is the world’s largest activation agency committed to fast growing markets and sectors, such as activation, digital and social media, and shopper marketing.

The Best of Asia ‘Lifebuoy Roti Reminder’ campaign, derived by Geometry Global Mumbai, centered on the importance of hand washing in the prevention of illness and disease.  This remarkably successfully campaign supplied 2.5 million heat-stamped roti to attendees of the Maha Kumbh Mela, the largest religious festival on the planet. An imaginative idea combined with a simple message to generate extraordinary results.

“These awards are a testament to the strength of our network and depth of work we are producing in the region,” said Daniel Comar, Regional Executive Creative Director Geometry Global Asia Pacific. “This kind of regional alignment and performance across a diverse range of awards categories, countries and client campaigns is truly unprecedented.”