Duracell campaign out of Grey Singapore shows that with the right battery some toys never die
July 25 2013, 9:22 am | | 5 Comments
Grey Singapore has released new print work for Duracell Batteries. The campaign points out that with Duracell some toys don’t have to die.
Chief Creative Officer: Ali Shabaz. Copywriter: Karn Singh. Art Director: Deng Yingzhi. Head of Art: Tan Giap How. Photographer: Vikram Kushwah. Art Buyer: Iskandar Abdul Kader. Account Supervisors: Fernando Beretta, Ines Etchenique. Advertiser’s Supervisor: Stefan Sallandt. Planner: Fernando Beretta. The Rabbit Hole: Evan Lim
5 Comments
Looks like an ad for Chucky’s Bride Part 6.
Very clever. Won a Lion for photography, didn’t it? Well done!
Yes…a bronze lion for photography. Congrats to the photographer.
Don’t know what that says about the concept though. I found it quite a stretch and hard work. Too many dots to conect.
It was a Cannes Grands Prix print campaign few years back.
From problem switch to solution.
http://adsoftheworld.com/media/print/energizer_lithium_batteries_pants
It’s not the same.
But that was much better.
No wonder it was a Cannes Grand Prix for concept.
While this is only a Bronze for craft.
And zip as an idea.