Brandscreen connects with Facebook Exchange

julian.jpgBrandscreen, Asia's biggest DSP is now connected with Facebook Exchange, allowing advertisers and agencies to purchase real time bidding (RTB) inventory through FBX.

Real time bidding through Facebook Exchange enhances Facebook's ability to serve more relevant ads because it allows marketers to use their own real‑time consumer insight data to reach an audience on Facebook.

Through Facebook Exchange, advertisers and agencies are able to use cookie-based targeting through Brandscreen to reach audience on Facebook with more timely and relevant messages

Facebook represents a large portion of display ad inventory on the web - more than 25% according to research from comScore study - and this represents the largest single step forward for advertisers using DPSs, according to Brandscreen CEO Julian Tol (pictured).
Says Tol: "This collaboration between Brandscreen and Facebook gives advertisers the opportunity to use Brandscreen technology extend their successful behavioural targeting strategies to the huge and highly engaged Facebook network."

Brandscreen has recently made several new staff appointments and earlier this month re-located to larger offices in Singapore's Samsung Hub.

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