Valerie Cheng named digital creative director of the year at the Singapore Hall of Fame Awards

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val_cheng.jpgValerie Cheng, executive creative director of JWT Singapore, was named Digital Creative Director of the Year, for the second year running, at the Institute of Advertising Singapore’s Hall of Fame awards ceremony on Friday night.

 

Under Cheng’s leadership, JWT Singapore was named Digital Agency of the Year at the 4A’s Creative Circle Awards, and won numerous other awards for digital work this year, including a Grand Prix in Mobile, along with one Silver and one Bronze in Mobile, at Ad Stars; a Silver in Mobile at Spikes; as well as Best in Digital and Best in Show for the Red Cross Rapid Rescue app at the CCAs.

 

“Winning the title in both 2011 and 2012 confirms the fact that if you are determined and focused on doing your best, the results will follow. And this applies to the entire team at JWT. I could not have done this on my own,” said Cheng.

Cheng began her career with earth9.com in 1997, and joined XM Asia Pacific in 1999 as an art director. She later moved to Leo Burnett/Arc Worldwide as creative director, then joined Publicis Modern as ECD before re-joining the JWT family in November 2010.

 

During her career, Cheng has created award-winning work for tier-one global brands, like Hewlett Packard, and has been tapped by the industry to serve as a judge on many regional and local award shows, including Cannes, Spikes, Effies, AdFest and Webbys. She also served as the first-ever female chair of the Creative Circle Awards in 2010, and this year, served as the head of the digital jury this year at the CCAs.

 

“Valerie’s latest award is very well deserved. She is widely recognised in Singapore as a creative leader who makes digital a seamless part of any campaign. This is the future for our industry,” said Angus Fraser, Managing Director, JWT Singapore.