Droga5 Sydney takes part in the United Nations' global campaign for World Humanitarian Day featuring 'I Was Here' music video by Beyonce

poster.jpgAustralia: Droga5 Sydney have helped the United Nations and humanitarian aid organisations launch a global campaign today featuring Beyoncé, to shine a spotlight on humanitarian work and encourage people around the world to get involved by doing something good for others.

World Humanitarian Day is a global day to celebrate humanity and the spirit of people helping people.

Says Duncan Marshall, Droga5 Sydney ECD: "To be asked by The United Nations to work with them on this and other initiatives is an extraordinary privilege. And to use the skills we learn in this industry to hopefully make real change to people's lives is an opportunity everyone here at Droga is thrilled to have."

The campaign is launched in collaboration with the UN humanitarian arm's lead agency for special projects, Droga5. Production company Ridley Scott & Associates and directors Kenzo Digital will help bring the initiative to life.
Says David Droga, founder and creative chairman, Droga5: "There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity."

The World Humanitarian Day music video for Beyoncé's song "I Was Here" will be filmed in the UN General Assembly Hall in New York in front of a live audience. It will be released globally on 19 August. Beyoncé and songwriter Diane Warren are donating the video to the campaign.   

Says Valerie Amos, UN under-secretary-general for humanitarian affairs: "World Humanitarian Day celebrates humanitarian work. I hope everyone will pledge to complete at least one humanitarian action - however great or small - through www.whd-iwashere.org. Together we can create an unprecedented awareness of the plight of people affected by crises around the world."

The campaign website, which is launched today, provides everyone with an opportunity to unite and share his or her individual acts of good. On 19 August, the campaign aims to reach 1 billion people in a day with a single message.

Says Beyoncé: "We all see the headlines and we think what can I really do to help? World Humanitarian Day is an opportunity for all of us to work together to make a difference. This is our time to leave our mark on the world and show that we were here and we care."  

Communities and organisations across the globe will celebrate World Humanitarian Day through commemorations and public events, from Dubai to Geneva, Bangkok to Panama City and Addis Ababa to New York.

In 2008, the UN General Assembly designated 19 August World Humanitarian Day to raise public awareness of humanitarian assistance worldwide, recognize people who risk their lives to help people in need, wherever they are, and to mark the day in 2003 when 22 people lost their lives in an attack on the UN offices in Baghdad.

It takes only five simple steps to support World Humanitarian Day.

1.  Visit World Humanitarian Day's 'I Was Here' website 
2.  Click on "Show Your Support".
3.  Choose to support World Humanitarian Day via Twitter, Facebook or both, and get the word out to your friends and followers.
4.  Continue tweeting and posting in the lead-up to 19 August.
5.  On 19 August, make your mark by doing something in your local community, and watch as everyone's World Humanitarian Day messages are simultaneously shared around the world.

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