Steinlager Pure debuts latest 'Keep it Pure' advertising campaign via DDB New Zealand

Screen shot 2012-07-02 at 8.50.46 AM.jpgNew Zealand: For the past seven years Steinlager Pure's Keep It Pure campaign has celebrated New Zealand's independence, originality and its uncompromising hunger for excellence as seen through the eyes of internationally acclaimed film stars.

To evolve the campaign and give it a fresh take Lion and DDB Group NZ collaborated with local talent Taika Waititi, who directs and stars in his unique interpretation of what it means to Keep It Pure.

Screen shot 2012-07-02 at 8.51.36 AM.jpgScreen shot 2012-07-02 at 8.50.57 AM.jpgAgency: DDB Group New Zealand
Client: Lion Nathan
Executive Creative Director: Andy Fackrell
Creative Director: Chris Schofield
Art Director: Damian Galvin
Copywriter: Rory McKechnie
Head of Television: Judy Thompson
Agency Producer: Kim Baldwinson/Pip Mayne
Managing Partner: Scott Wallace
Account Manager: Jonathan Rea
Production Company: Curious
Director: Taika Waititi
Producer: Matt Noonan
DoP: John Lindley
Editor: Luke Haigh
Visual Effects: Curious Post
Music: Liquid Studios
Sound Design: Jon Cooper at Coopers FR

Beer Marketing and Sponsorship Director: Danny Philips
Steinlager Marketing Manager: Todd Gordon
Steinlager Assistant Brand Manager: Janna Tipler


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