New eye-catching IKEA work out of McCann NY

IKEA1.jpgIKEA2.jpgTwo new IKEA campaigns out of McCann New York have caught the eye of Campaign Brief over the past week. McCann's worldwide creative directors on the IKEA account Linus Karlsson and Andreas Dahlqvist are behind the just released work.

The first asks you to imagine a world without textiles. It's a hard life as this commercial shows.


The second is the preview of the 2013 US IKEA catalogue which introduces a new interactive feature to the printed publication. Download the IKEA Catalogue App for your smartphone or tablet, and scan select pages to unlock films, interactive experiences, photo galleries and more home furnishing inspiration.



That catalogue is way cool... said:

Who cares if my overpriced-yet-cheaply made particleboard cabinets fall apart after three years, that is one rockin' catalogue! Me like.

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