Jeremy Southern joins Leo Burnett in Vietnam as the agency's new Executive Creative Director

Jeremy Southern.jpgLeo Burnett has hired Jeremy Southern as the new Executive Creative Director of their Vietnam office. Southern was most recently in Middle East as CD/ECD at BBDO Dubai and digital creative director at Memac Ogilvy. He has also worked extensively throughout Australia and New Zealand, including stints at Y&R Adelaide, Clemenger BBDO Sydney, Y&R Wellington and M&C Saatchi Wellington/Auckland.

He has created award-winning work for a number of global brands, including Mercedes, Emirates airlines, Visa, Pepsi, Lion Nathan, Smiths, Mitsubishi, Coke, Volvo and IBM, and his work has been recognised across all the major shows, including Cannes, D&AD and One Show.
"We are creating a new chapter for Leo Burnett Vietnam and building a strong agency for the future," said Lukasz Roszczyc, managing director, Leo Burnett Vietnam (pictured on right). "With Jeremy on board as my creative partner, I am confident we will lead our team to achieve greater success on our creative product and delivering even more value for our clients' brands."   

Southern (pictured on left) said: "Vietnam is a rapidly-emerging market, both on the world stage and in the digital realm, and I am looking forward to all the challenges and opportunities that this presents."



nice! i really wonder how he gonna face the cultural difference between Middle East and Vietnam. Well i guess if he survived Middle East cultural depth then he's gonna enjoy working in Vietnam. ;)

Vietnam said:

Vietnam. Toughest clients in the world. Plus censorship. Good luck with that.

Sometimes you make your own luck said:

Well, if Burnett does good ads in Vietnam in the future, then the satisfaction will be all the greater?

Viet local said:

The agency have no ecd for many year and they seem to do just fine. Wonder what will happen if anything change?

Creative all the way said:

What is your definition of just fine? Big multi-nationals need big talent if they're gonna compete with the independents.. I'm guessing you are either an accountant or account service... perhaps you should change industries??

Work in advertising said:

be civilized, don't think that account service ppl don't know how to appreciate good creativity. they are actually the ones to push it happen for the creative. show some respect and think before you say.

Hannah Leh said:

I wish him good luck and believe he will make a chance for LB, also bring new experiences, challenges for LB's creative team. They have been influent by Filippinos for years!

Real Mc Coy said:

Vietnam BUL! BUL! Good Luck & Really Big Ideas!!! Congradulations from Kazakhstan.

Anonymous said:

Jeremy is a world class creative and the perfect guy to help power Leos forward in Vietnam. I wish him every success.

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