Is your job getting stale?

StaleBread.jpgIt's not often that bread is used as an advertising medium but recently Qi Integrated, Singapore created this ambient idea for recruitment consultancy New Career.

Credits - Creative Directors: Perry Goh, Maxx Koh. Art Director/Copywriter: Perry Goh. Photographer: Wei Ming (Stardust Imaging)

5 Comments

breadwinner? said:

Surely they have seen the De Beer's Diamond is Forever ambient at Central Station.

http://www.youtube.com/watch?v=9uPyQ4wcHdE


hMmmm... said:

And also this done for Steven Sodenberg's movie Contagion

www.youtube.com/watch?v=LppK4ZtsDdM

Lestri said:

I don't mind you guys get your inspiration from movies, but this idea has been done AS AN AD to promote a movie. It's different for 'Sing Anything' radio campaign. They took a show idea and turned it into an ad which fortunately for them, hasn't been done before as an ad.

Creative said:

My job isn't stale, it just sucks....oh!.......vacuum cleaners...

Gloria Gardenia said:

Jobs don't go stale, ideas do! After this expose, Qi Integrated needs to do self-promo. It should put up a billboard with bread on it. When it goes stale, change it every day. Their new proposition should be, "Fresh ideas every day." If they make that a promise, we'll see Qi Integrated at The Spikes next year!

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