Grey Digital India cooks up a storm on Facebook for Star World India and Masterchef Australia

Given the high popularity generated by previous seasons of Masterchef Australia, Star World India decided to reach out and ignite the same passion among Indian fans of the show in social media.  This gave birth to 'The Social Buffet' - a Facebook game, created and conceptualized by Grey Digital India of Grey Group, wherein netizens were required to don the chef's hat and create their own dishes to make the longest buffet table, albeit with a Masterchef-like twist.
 
Launched on 12 June 2012, over a three week period The Social Buffet saw over 75,000 game plays with over 5,000 dishes being formed on Facebook.  Players of the game alone were responsible for approximately 200,000 direct social connections which resulted in an average connection request conversion of 22% - a reflection of the high organic spread the campaign has effectively managed to achieve.