Geek chants "I will live forever" in pre-Olympics Old Spice spot via Wieden + Kennedy, Portland

Screen shot 2012-07-25 at 11.11.55 AM.jpgIn the lead-up to the Olympics, Wieden + Kennedy, Portland converts an undernourished, beardless geek into the paragon of manliness in a comical new "I Will Live Forever" spot for Old Spice.

The spot demonstrates how deodorant-doubling-as-motivational-tape not only encourages, but also grows muscles, beards and generally elevates milksops to demigods.


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