TBWA\Kuala Lumpur launches climate change campaign for GreenLife CSR

Climatic changes are affecting the world and TBWA\Kuala Lumpur recently launched a viral video and poster campaign for GreenLife CSR to educate the masses.

The viral videos entitled “Lumberjack” and “Heavy Traffic” explain the causes of global warming, specifically deforestation and greenhouse gas emissions from vehicles. Since these viral videos are meant for YouTube, the agency used the red loading bar as a thermometer and the temperature rises as the videos of deforestation and heavy traffic progress.

VIEW THE LUMBERJACK SPOT

VIEW THE HEAVY TRAFFIC SPOT

The poster campaign (pictured below) revolves around the effects of climatic changes particularly on rising sea levels. The posters show Japan and Australia but upon closer inspection, the countries have turned smaller due to the rising sea.

“Sea levels rise at an average rate of about 3.3 + 0.4mm per year, ” Hoslo Jiwa of GreenLife CSR says. “But in 2007, the Intergovernmental Panel on Climate Change (IPCC) projected that in the 21st century, sea level will rise another 18 to 59cm and if the ice cap melts, 4 to 6m.”

Credits – Executive Creative Director: Jeff Orr. Creative Director: Chow Kok Keong. Associate Creative Director: Tan Jit Seng. Art Directors: Chow Kok Keong, Loo Kok Seng. Copywriters: Tan Jit Seng, Lynette.sandhu. Production House: 8mm Shanghai. Film Director: Dann Von Chng, Getty Image. DOP: Xiao Fang, Getty Image. Sound: Song Yang. Print Retoucher: Jimmy Leow.