Asia Pacific region submits 7169 entries to Cannes Lions Festival: Overall 19% increase in entries results in a record total of 34,301 entries

Gold_Press_Lion.jpgA record 34,301 entries from 87 countries have been submitted to the Cannes Lions 59th International Festival of Creativity due to start in just over a weeks time.

An overall increase of 19% versus last year, entries have been submitted in 15 different categories: Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio, Titanium & Integrated and the new Mobile and Branded Content & Entertainment Lions categories. The largest category is the Press Lions up 12% to 6056 entries. The new categories of Branded Content & Entertainment and Mobile attracted 800 and 965 entries each.

In total the Asia Pacific region entered a total of 7169 entries - 5554 entries from Asia and a total of 1615 from Australia and New Zealand. Leading the way was Australia with 1268 entries, India with 1182 and Japan with 1058.

  • Australia    1268
  • India        1182
  • Japan        1058
  • Singapore    697
  • China        571
  • Thailand    457
  • Hong Kong     385
  • South Korea    356
  • New Zealand    347
  • Philippines    315
  • Malaysia    269
  • Indonesia    139
  • Taiwan        61
  • Vietnam        33
  • Pakistan        16
  • Sri Lanka    15

The top six in terms of entries this year were: USA (5058); Brasil (3419); Germany (2343); UK (2343); Australia (1268) and France (1237).

Cannes Entries.jpgWith the volume of entry levels higher than anticipated, more jury members have been appointed in addition to the extra Branded Content & Entertainment and Mobile judges previously announced. Bringing the total number of judges to 287.








The following additional judges have been added:

Design Lions
Ricardo Saint-Clair, Founder/Creative Director, Dialogo Design, Brazil
Katrin Oeding, Creative Director, Studio Oeding, Germany
Gesina Roters, Creative Partner, DAY, The Netherlands
Chris Moody, Creative Director, Wolff Olins, UK
Richard Bates, Chief Creative Officer North America, The Brand Union, USA

Promo & Activation Lions
John J. Steere, Regional Managing Director APAC, Momentum, Asia Pacific
Ove Gley, Creative Director, Heimat, Germany
Hiroko Uchigaki, Account Planning Director/Communications Planner, ADK Japan
Hector Fernandez, Co-Managing Director/Chief Creative Officer, Publicis, Mexico
Gonzalo Figari, President & Creative Director, D6, Spain

Radio Lions
Sara Haag, Director/Founder, Sarah Haag AB, Sweden

"The industry is moving at a lightning rate, as evidenced by the huge volume of entries into the new Mobile and Branded Content & Entertainment Lions," said Philip Thomas, Chief Executive of the Festival. "But it is also interesting to see the robust health of other, more traditional media like Radio, Film and Press. I am sure that once again the winners at Cannes Lions will inspire and excite the industry, showing what is possible in creative brand communications."

Download the entry breakdown:  Entry Summary by Country - Cannes Lions 2012.pdf



2 Comments

You're kidding said:

356 entries from South Korea!!!

Why do these agencies throw away their money like that?

Kim Chi said:

You're kidding, "You're Kidding". You think the average standard of entries from the other Asian countries lining up to enrich the Cannes organisers' pockets is really that much higher?

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