When 'like' is not appropriate, click 'I Care'

Screen shot 2012-04-10 at 8.40.42 AM.jpgScreen shot 2012-04-10 at 8.40.23 AM.jpgDDB New York - creatively led by former M&C Saatchi Singapore creative director Matt Eastwood - has launched the 'I Care' button, the product of a creative pro bono project that caters to the impassioned discussions about global issues across social networks.

Facebook's 'Like' button, intended to show interest in a status update or post, can often seem inappropriate when applied to tragic current events or controversial social causes. Conversely, the 'I Care' button can be embedded alongside the 'Like' button as an alternate expression of engagement with a given topic.

VIEW THE CONCEPT

1 Comments

Pokka said:

The three most apathetic words when strung together: Like I care.

Eg:

Q. Will this badly thought through concept win a Lion?

A. Like I care.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.