There's nothing positive about bad breath

Battlefield.jpgRediffusion Y&R Gurgaon India has created a humourous campaign on the subject of bad breath for their client Amway.

The agency used exaggerated situations to leave viewers with a positive feeling about a sensitive topic.
Credits: National Creative Director: N Padmakumar. Executive Creative Director: Chraneeta Mann. Creative Director: Vishal Chemjong. Art Director: Nitesh Sah. Copywriter: Chraneeta Mann. Photography: Mukul Raut. Business Head: Rachita Dutta. Brand Associate: Vishi Nagpal.

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