DraftFCB China show how sharp Supor knives are

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KNIFE.jpgTo demonstrate the simple functionality of SUPOR kitchen knives in a unique and entertaining way DraftFCB China created a website where consumers can ‘play’ with the knife. The moment they start playing, a 30 second hijack begins. Consumers are not able to quit or continue with their normal browsing because the cursor/arrow has been cut into smaller pieces.