Cutting hair to cut prices for Chinese New Year

HairCut_1.jpgHairCut_2.jpgMedia Markt needed a Chinese New Year campaign. In China, people want to start the New Year with good luck and a new haircut is one way to bring luck.

Media Markt also wanted to get lucky by getting people into their stores to buy their products.

Leagas Delaney Shanghai created a promotion whereby customers decided how much they wanted to cut the prices of product by cutting their hair.

The more they cut, the more the prices were cut.

See the video:  Hair Cut_sml.mov
Hair Cut_MAIN.jpg

5 Comments

Dave said:

That's hilarious.

desk man said:

Funny insight. China is weird.

Robo Copy said:

Cool idea.

You'll never have to worry about someone else having the same idea.

Jing said:

Loving it...Unique and unforgetable...

amazon said:

Fucking cooool....China insight...

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