BBDO/Proximity big winners at the AME awards

ChrisThomasHiRes091.jpgPicking up 16 awards in total, BBDO/Proximity won over half the Golds handed out at Friday night's AME ceremony. Overall the network took home 6 out of 11 Golds, 6 out of 14 Silvers and 4 out of 25 Bronzes awarded.

Chris Thomas (left), Chairman/CEO, BBDO Asia, Middle East and Africa commented, "The AME's are the preeminent awards for effectiveness across the region. This result demonstrates that at BBDO/Proximity The Work, works - proving the effectiveness of our creativity. It is great to see such a wide number of our markets and clients represented - both at shortlist and in the awards."

Clemenger BBDO/Clemenger Proximity Melbourne was also awarded Platinum for National Australia Bank's much lauded 'Break Up' campaign. This is the 3rd time in 4 years BBDO/Proximity has walked away with the top prize.
Paul Rees-Jones, Clemenger BBDO Melbourne's Planning and Insights Director said of the win, "One of the themes of this year's AME festival has been bravery and I don't believe there's a more worthy example of this than the team at NAB and what we've achieved with 'Break Up'. An idea that captured both the banks and the public's imagination."

Other notable wins included:

  • NAB 'Break Up' scooping 3 Golds, 1 Silver and 1 Bronze for Clemenger BBDO/Clemenger Proximity Melbourne.
  • BBDO China's 'Flavours of Life' campaign for Wrigley's Extra winning the only Gold awarded in the hotly contested 'Most effective use of advertising' category. 
  • BBDO India taking home 1 Gold, 1 Silver and 1 Bronze for their work with P&G Gillette.

Andy Wilson, Chair of BBDO Asia's Planning Council added, "We're delighted to have won with big Work for big brands in the big categories. It's been a really exciting year for us in every office across the whole region, and the result is testimony to the hard work and courage of everyone involved."


Go Australia said:

BBDO relying on their Australian and New Zealand Clemenger agencies again.

JM said:

Take ANZ out of the equation, BBDO still did better than any other network.

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