BSUR opens Shanghai office
BSUR ('be as you are') has expanded its international micro-network with the opening of BSUR Shanghai. Located at the DDWS (Dutch Design Work Space) in Shaanxi Lu, BSUR Shanghai will work on the creation and re-engineering of brands and brand communication platforms for international clients operating in or from the Asian region. Recognized as one of the 'World's Leading Independent Agencies' by Campaign in the UK in both 2010 and 2011, BSUR has a proven track record in building international brands in a wide variety of fields. BSUR's headquarters in Amsterdam handles the global advertising for MINI (BMW Group) and the European advertising for SCA's feminine hygiene brands, such as Libresse, Bodyform and Nana. BSUR created global brand concepts and brand communication platforms for clients like Bacardi, Davidoff, WE Fashion and Wrangler.
Wilbert Kragten will head up BSUR Shanghai. He has over fifteen years of
experience in international marketing and communication and has worked
at two market leading FMCG companies after leaving BSUR in the '90's.
Wilbert has now returned to BSUR to manage the Shanghai hub. As a true
global citizen, he has travelled five continents and lived in three,
Asia being the latest.
"The Asian region and especially China represents significant opportunities for the BSUR Group. With the on-going GDP growth and sophistication of the consumers on the one hand, and our unique formula called Concepting, on the other, I believe we will not only serve our international clients better, the experience we have in creating brand concepts is also very relevant to the Asian markets," said Kragten.
BSUR CEO Jan Rijkenberg said: "We are extremely excited about this new office. Our focus in Shanghai will be on international clients operating in or from Asia. We believe a brand can be relevant in any market, as long as the brand's DNA and core values are central to all its activities. This is what we call the 'be as you are' (BSUR) of a brand and we are looking forward to help clients develop their brand concepts in this highly dynamic region."
"The Asian region and especially China represents significant opportunities for the BSUR Group. With the on-going GDP growth and sophistication of the consumers on the one hand, and our unique formula called Concepting, on the other, I believe we will not only serve our international clients better, the experience we have in creating brand concepts is also very relevant to the Asian markets," said Kragten.
BSUR CEO Jan Rijkenberg said: "We are extremely excited about this new office. Our focus in Shanghai will be on international clients operating in or from Asia. We believe a brand can be relevant in any market, as long as the brand's DNA and core values are central to all its activities. This is what we call the 'be as you are' (BSUR) of a brand and we are looking forward to help clients develop their brand concepts in this highly dynamic region."
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