
It's been two years since the world's worst-ever attack on journalists, and BBDO Guerrero/Proximity Manila got twenty columnists to shut their eyes to the problem. This unprecedented editorial spread takeover that dominated the heart of the Philippines' largest newspaper for seven whole days was an effort for The National Union of Journalists of the Philippines.
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Great stuff. nice thinking. It would be good if journalists worldwide replaced their profile shot in papers and online with eyes-closed photos.
Another 'award' entry.
The reason they have their eyes shut has nothing to do with integrity and morals.
If they keep writing things that piss off the criminal;s, they get knocked off and no one can protect them...not even their government.
This ad is misleading because it makes journalists look like the guilty party.