The Sweet Shop's George Mackenzie appointed jury president of the Asia-Pacific Adfest 2012 Film Craft Lotus and New Director Lotus
AdFest
has appointed George Mackenzie, regional managing director of The Sweet
Shop, as jury president of Film Craft Lotus and New Director Lotus at
next year's Festival, which runs from 18th - 20th March.
After
gaining a Bachelor of Arts majoring in Religious Studies, Mackenzie
turned his back on theology and heeded an even higher calling. So began
his 15-year vocation in the advertising industry.
Says
Mackenie: "When AdFest invited me to oversee next year's Film Craft and
New Director Jury, how could I refuse? AdFest is an important regional
show, and I was honoured to be asked."
Cutting
his teeth at Silverscreen Auckland, Mackenzie developed a passion for
editing and post-production. This flair eventually led to a transfer to
Sydney as manager of Oktobor.
Since
then, he has worked at some of Australia's best-known post and
production shops, including the LaB Sydney, Independent Films, where he
was general manager, and Fin Design + Effects, where he was executive
producer.
Currently
Mackenzie is The Sweet Shop's regional managing director, overseeing
the Asia Pacific and MENA regions. During his career his efforts have
been recognized at ADFEST, Cannes, D&AD, One Show, Spikes, AWARD
& Axis.
This
is Mackenzie's second trip to ADFEST as a member of its Jury panel - he
was also invited to sit on the Film Craft Lotus and New Director Lotus
Jury in 2010 in Tokyo.
Says Jimmy Lam, ADFEST president: "In
2010 when ADFEST's three-day Festival was cancelled, we managed to
conduct our Jury Sessions outside of Thailand for the first time with
the great help of Japan Advertising Association, Dentsu and AOI
Production in Tokyo.
George
was one of seven jurists invited to sit on the Film Craft Lotus and New
Director Lotus, when we observed his great insight, high standards and
leadership during the three days judging. Inviting George back as Jury
President of these two very important Lotus Awards categories at ADFEST
2012 will continue the high judging standards we take pride in. ADFEST
is determined to embrace the production industry as an important partner
to all of our creative practitioners."
Next
year, ADFEST will return to its flagship location in Pattaya, Thailand
in 2012 with a new theme, 'Fast Forward'. The theme reflects the
relentless pace of change that is transforming the region and the world.
Delegates at ADFEST 2012 will learn the skills they need to fast-track
to the future.
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