The Communications Council reveals top line-up for 2012 Circus Festival - March 27-29 in Sydney
'Circus'
is set for March 27-29 in Sydney and will explore the latest
developments in the world of commercial creativity and the relevance of
creativity to media and marketing more broadly.
Bringing together speakers from across the globe, the opening day
will focus on the most pertinent industry issues and trends, covering
areas such sustainability, the future of creative teams, changing rules
of brand engagement and technological game changers.
This year, the festival is introducing a master class stream which will provide attendees the opportunity to get to the heart of the most innovative thinking in creative communications across all disciplines relevant to their day to day work.
The
workshops will be hands-on sessions hosted by experts such as planning
directors Kevin Brown and Nick Kendall from BBH and David Plante, senior
marketing manager for Target US.
The final event will be the industry's creative awards night, the AWARD Awards.
Says Margaret Zabel, CEO of The Communications Council: "Circus
is an opportunity to glean insights on how creativity transforms
businesses and contributes to top line growth.
Circus will help you stay
on top of emerging marketing trends and technologies. It is also a
chance to come together to network and do business with clients and
industry leaders."
Says Sudeep Gohil - Communications Council board member representative for Circus: "From
the inception of Circus our aspiration has always been to create a
truly world-class event for Australia, going above and beyond the usual
industry conferences.
We are really excited about the calibre of
speakers we have managed to secure this year. It will definitely be an
event not to be missed."
Other speakers will be announced in the coming months.
Pictured from top - Nick Law, Vince Frost, Faris Yakob, Sarah Robb O'Hagan, Rosanna lacono
About the speakers
Nick Law - R/GA New York
As Chief Creative Officer, NA, Law is responsible for the overall creative vision of the agency.
Law
joined R/GA in 2001 and has played a significant role in shaping R/GA's
creative vision. In that time, his work has won numerous international
awards and has been widely published in the United States, the United
Kingdom, and Asia-Pacific. Within a year of joining the company, he was
promoted to vice president of visual design and shortly thereafter named
executive creative director on the Nike account.
Law's background is extensive and diverse, spanning multiple marketing
disciplines during 20 years at agencies in the United States and abroad.
He began his career in design/corporate identity and then made the
switch to advertising, working on both the traditional and interactive
sides.
Vince Frost - Owner, Frost Design
The British-born graphic designer made a name for himself on the
competitive London design scene with projects ranging from a Spice Girls
album cover to a set of stamps for the Royal Mail and redesigns of The
Independent Magazine.
At
27, Frost was Pentagram's, a design firm in West London, youngest
associate partner. One of his first projects was Big Magazine. In 2004,
he came to Australia and now leads his Sydney company, Frost Design.
He works with local and overseas clients including the Sydney Dance Company and Macquarie Bank. Projects at Frost Design* include a design for "interactive globes" promoting Google China that were installed in public spaces, a cookbook by Damien Pignolet and the colour-coded film-classification labels that appear on the cover of DVDs.
Faris
Yakob is chief innovation officer at MDC Partners and co-founder of the
mysterious Spies&Assassins - a creative technology boutique
Prior
to this, Yakob was EVP Chief Technology Strategist at McCann Erickson
New York and previous to that he spent five years as the Digital Ninja
at Naked Communications, in London, Sydney and New York.
He has been on the juries for the OneShow Interactive, the Effies, the Campaign Big Awards, the Clio Awards, and the London International Awards. He's spoken at numerous media and technology conferences and he writes s about brands, media, communications, technology for publications such as Forbes, Fast Company, The Financial Times, Contagious Magazine and Media Magazine.
Sarah O'Hagan - Global CMO/ President, Gatorade North America
O'Hagan
spent 6 years at Nike before she joined as the Chief Marketing Officer
of PepsiCo division of Gatorade. As part of her new role she led the
marketing operations of Gatorade in the US. In January O'Hagan was
promoted to president of Gatorade North America and CMO of sports
nutrition.
Since joining Gatorade in 2008, O'Hagan has been recognized by Forbes as one of the most powerful women in sports, as one of Crain's "40 Under 40" and by Advertising Age in its list of "Women to Watch."
Rosanna Lacona - Chief Brand Officer, Jurlique
Rosanna Lacono is the Chief Brand Officer at global beauty company
Jurlique International, based in Sydney. Lacona is a business leader
and brand strategist with 20 years experience working with icon brands
in premium consumer goods.
Lacona spent 10 years with Nike at the EMEA
headquarters in The Netherlands as well as in Italy and the US, before
roles at Levi's as Brand Director Europe, GM for Australian brands
Sheridan and Saba, and most recently as GM Women's at Mexx in Amsterdam.
MASTER CLASS - PRELIMINARY CONFIRMATIONS
Kevin Brown - Global Engagement Planning Director, BBH
Brown joined BBH as Group Media Manager in 1990, becoming Media Director
and Board member in 1995. He was the founding partner of Motive (BBH's
media arm) and became Strategic Development Director of Starcom Motive.
In 2000 he left Starcom Motive to form the new adagency, Soul. Soul was
acquired by the Asian independent agency Nitro in 2005. Brown rejoined
BBH to launch a new discipline called Engagement Planning - putting
channel thinking up-front in the development of brand ideas.
Nick Kendall - Group Strategy Director, BBH
After graduating from Christ Church College, Oxford with a degree in
English in 1981, Kendall joined BBH in December 1986 to work on Levi's
and later on Whitbread (Boddingtons, Murphy's) and Häagen Dazs. In
December 1989 he was appointed to the Board and in 1992 was made Head of
Department. He was then promoted to Group Planning Directorin
September 1998, and in this role was responsible for the planning
product and departments of BBH across the globe. As well as working on
global brands such as Johnnie Walker and Dirt is Good, Kendall now acts
as Group Strategy Director helping define and refine BBH's future. He
received the IPA President's Medal for his 'services to the industry'.
David Plante- Target, USA, Senior Marketing Manager
Plante is a Senior Manager of Marketing for Target. With nearly 20 years
of experience in brand and retail marketing at leading agencies and
clients, he's worked on creating, launching and building brands, then
delivering them in a retail setting. His work at Target focuses on
leading strategy for the in-store experience and understanding global
retail trends.
More details about 'Circus


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