Bestads Top 6 of the Week - reviewed by Jay Benjamin, CCO, Leo Burnett New York
BEST TVThere are a few clever ideas here and the executions are all solid, but there's only one that will get people talking, or should I say singing? Bundy 5 'Ain't no nancy drink' is my pick, followed by a nicely written spot for Mitchum Advanced Control deodorant.
BEST PRINTSported 'Cross the line' stands far above the rest. It's a clever insight, well crafted and most importantly, it will make people think.
BEST OUTDOOR
Nothing really groundbreaking here. Paramex 'End the pain' definitely grabbed my attention but for all the wrong reasons. Not a particularly pleasant ad for someone with a headache. I'm going with the MAC 'bike' ad. It's charming, avoids the typical consequences of bad driving cliches and hits a teenager where it really hurts... their ability, or lack there of, to get laid.
BEST INTERACTIVE
This took a little while to judge because they all come from such different categories of 'digital' and every entry was worthy of consideration. I love the ambition of Toronto Tourism 'Toronto is trending' but it just felt a little beta and hard to navigate. The John Lewis 'Spring fashion banners' are elegant and sophisticated in their execution, just a little familiar. Suave 'Can you tell' definitely felt like the best idea of the bunch and therefore gets my pick. You really have to go to the website for the full experience. Google that shit.
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