The power of Urgent Genius to be demonstrated via 48 hour global creative competition
iris Worldwide is behind Urgent Genius – a new global industry-wide creative competition designed to prove the need for topical social ideas at speed.
According to Eric Schmidt, Former CEO of Google, we now generate as much information every two days as was generated from the beginning of time to 2003. With this information overload, how will your content stand out? By being topical and shareable. How will your brand find its voice in the hot-topic conversations? The Urgent Genius Weekender (18-20 Feb) is a competition designed to explore these questions. Teams from all around the world will have 48 hours to make content related to a trending topic that’s popular in their country or around the globe.
Agencies involved so far: Droga 5, M&C Saatchi, Goodby Silverstein & Partners, R/GA, Neue Digital/Razorfish, BBH, BBDO, DDB, BBC Comedy, etc.
At the end of the 48 hours, you’ll have 7 days to share your infographic, film, website, YouTube mashup, game or photo-blog with the world. The team with the most likes/retweets/views wins.
What’s in it for you? Global recognition. Plus, the best stuff will be featured in a talk given by iris Worldwide’s Grant Hunter and Jon Burkhart at South By Southwest Interactive in March. The most shared work will also be included in a book to be published in Autumn 2011.
Grant Hunter Regional Creative Director APAC at iris said: “We’ve had massive interest from around the Globe with particularly strong interest from the U.S. and Europe. But I want to see the APAC region represented in its true light – we have brilliant talent out here who are more than capable of creating the very best Urgent Genius content.
“The Weekender is an opportunity for creative crack units to create real-time content outside of the constraints of their day-to-days. Our industry needs to evolve. We’re looking for shareable, social, topical content – it could be an infographic, photoshopped pic, interactive game, film, app, but ultimately an idea that has social currency. Then together we’ll seed the best ideas over the next 7 days. We’re interested to see where the best ideas will come from and how those ideas will travel around the world.”
Jon Burkhart Social Media Creative Director at iris Worldwide – “We want to move away from a Stop Until I Say Go culture with clients. To respond in real-time and stand-out in our info-cluttered world, we must change the approvals process to “Go Until I Say Stop.”