JWT Singapore appoints Lydia Daly as Planner
Lydia Daly has joined JWT Singapore as Planner, Daly will report to agency Managing Director Angus Fraser with a direct line to Pete Heskett, Regional Planning Director, JWT South East Asia.
Daly joins from 180\RIOT, the digital arm of 180 Amsterdam, where she was Senior Digital Strategist handling the Adidas Sports Performance digital accounts. In addition to building online content strategies and developing the client's many successful digital initiatives, Daly was the first member onboard the Strategy team, and therefore integral to the development of the RIOT planning and briefing processes.
Previously, she was Communications Strategist at Meteorite London, working on accounts spanning retail, leisure, charity and B2B, with a primary focus on direct response and digital media. Daly got her start in the agency world with Draft FCB London's Graduate Trainee Program where within just one year she moved her way up to Account Manager/Strategist, working on global brands Nestlé and Proctor & Gamble.
"Lydia brings with her an unequivocal knack for market research and consumer insight and knows how to bridge the gap between traditional and digital channels," says Fraser. "She is the exact talent we need on board as we continue to enhance our integrated capabilities."
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