Saatchi & Saatchi Singapore/Malaysia CEO Dean Taylor leaves the agency to return to New Zealand

Dean Taylor.jpgSaatchi & Saatchi Singapore & Malaysia CEO Dean Taylor is the latest high profile senior executive to leave the agency. Taylor is returning to New Zealand due to personal reasons.

The move follows a tough period for the agency which has experienced major setbacks including the loss of the prestigious Singapore Navy and Tiger Beer accounts, plus the turnover of the majority of the creative departments of both offices. Adrian Miller resigned as ECD of both offices in March and Head of Art Richard Copping left the agency in May.
Taylor previously was the managing director of Saatchi's Auckland office and transferred to run the Singapore agency at the start of 2009. He then took on responsibility for the Malaysia office soon after. Patrick Brett, South East Asia CEO, will take over both offices as acting CEO until a replacement is found.

Bridget Taylor-web.jpg Meanwhile, Taylor's wife Bridget (left), who was a CD at BBDO/Proximity, Singapore, resigned back in June. Taylor is a multi-award winning creative, having won awards at D&AD, Clio, One Show, Cannes Gold and Adfest. She was previously a deputy creative director at DDB New Zealand where she was instrumental in helping the agency win Campaign Brief's NZ Agency of the Year twice.

Taylor told CB Asia back in early June: "I start filming the new series of The Gruen Transfer today so I'll be in Sydney a lot over the next few months. As for my next move, I'd rather not say, but there are some very exciting things happening."

34 Comments

Anonymous said:

Resigned due to personal reasons? yeah right.

Anonymous said:

Hmmm... it's interesting what the latter part of the article says... I guess Mr. Greenaway has to roll up his sleeves now and show us his true mettle.

Anonymous said:

I heard from someone on the inside that thy're shutting down the Singapore office. All the movements seem to be pointing towards that. End of an era.

Anonymous said:

Wish it won't affect Malaysia office...

Anonymous said:

What a disgrace....bet theyre finding out how much those lions and pencils are really worth now.

Anonymous said:

What a shame that Saatchi is done. Saatchi senior management have totally ruined it. Pat Brett saying he did a fantastic job is unbelievable.

Anonymous said:

Mismanagement and bullshit has destroyed this agnecy.

Anonymous said:

I can hear champagne corks popping everywhere

Anonymous said:

.. bruce matchett will be alone

Anonymous said:

Why so few comments guy!!
He destroyed Saatchi Spore & Malaysia. Patt wake up!! Andy!! Responsibility with you.

Bruce?? Same boat..

Anonymous said:

I guess everyone at BBDO Proximity is tired from their weeks of celebrating her departure.

Pretty sure Saatchi Singapore was going destroyed before he got there, he just got to be the scapegoat.

Anonymous said:

I hear he's going to NZ Tourism! He's English isn't he? Headline in NZ next year: Unexpected decline in visitors to NZ.

Anonymous said:

Agree, agency not had a good time under his leadership.....

Anonymous said:

Things not good under him at Saatchi Singapore but Malaysia still alright anyway.

Anonymous said:

wow! what a negative bunch!

Anonymous said:

Saatchi Malaysia alright? 23 (24, including Dean) resignations between January and May. No Tiger Beer, Toyota, Lexus, Guinness to play with, no new wins for more than a year, no planning department, virtually freelance AV and creative dept. Only P&G, Mead Johnson and Kraft to keep them afloat.

Anonymous said:

This begs the all important question....how do you go out of business when you've had the most famous names in the business working under your banner?

Anonymous said:

Too many comments have been moderated. Why protect him, especially since no-one, bar those who have similar views, actually like the guy.

Anonymous said:

Why don't you ask pat bret, Andy and the Ginger haired dude pictured above.

Anonymous said:

Saatchi Singapore might not have been doing very well, but Dean made it worst.
His departure should have been earlier. A lot earlier...

Anonymous said:

you have to respect local talent and clients and being MD can destroy an agency if you don't know the lay of the land. He's gone now but not sure the new people have a clue about Singapore either.

Anonymous said:

after Neil French & Droga era, there's a lot great local talent especially in leadership .. no need asked someone from abroad to lead

Anonymous said:

Dean and Bridget are off. I wish them well. They are both very talented people in the respective disciplines. What amazes me is how all the comments above fail to recognize one important fact. Take Saatchi for example a bastion of scam...all those print awards but no real work. No work that aligns with the integrated digital times. This island produces year in year out some of the worst REAL work on the planet. Look around you, see anything good. Just scammy print stuck behind bus stops, hidden in half baked magazines like IS. The creative industry here is in turmoil. Steve Elreck a judge of Cyber at Spikes says it all what an absolute joke, who did you call Steve????? All the old hats bar a few should stop pretending and leave. It's time change took place...NOW. So by all means bitch and moan about Dean and Bridget but the reality is this island is full of hacks that wouldn't get a single offer from any half descent agency in NZ.

Welcome to the Air Conditioned Advertising ...always cool but never any real fresh air

Anonymous said:

11:26, A load of hot air yes. At best a second salesman. The quintessential over promiser under deliverer. Clients disliked him. The staff disliked him. It has nothing to do with scam versus non scam. It has everything to do with Andy Greenaway and Pat Bret allowing him to run wild.

Nearly 60 people left saatchi in the last year+. Cheers

Anonymous said:

Wow, who wrote that - Bridget or Dean?

Remember, 3D Television is not going to take-off, because Ben Stiller said so, backed by his many years of experience in the entertainment business - duh.

The Cyber in this region has always been abysmal, bar Japan. Singling out Cyber is like calling a handicapped person a retard - you make yourself look like an idiot.

You need people skills to run an agency.

Anonymous said:

Exactly 11.26!

Anonymous said:

Ben Stiller thinks 11:26 is full of crap

Anonymous said:

Well, I am sure Ben Stiller would have said that Dean and Bridget can turn this place around too. They are both so respected in the industry that both their ex-agencies are going to have a combined celebration party soon. This island has hosted some of the most luminous expat creatives, Droga and Craig Davis to name a few. And the agency flourished under them. Maybe this place too good for Dean and Bridget.
By the way, I agree with you 11.26, all the old hats, especially those in agencies that lost all their major clients in the past year should leave. And stop hiding behind the veil of Cyber. Mouthing the the big "C" word does not make you any more creative.

Anonymous said:

9.15, when you said: "you need people skills to run an agency", are you referring to some CD that left Bbdo in June? You must be working there.

Anonymous said:

Combined celebration party... that's funny.

Phil said:

Whoever referred to the "Hacks on the island" must speak of the people posting here.

It´s obvious both Bridget and her husband went to agencies that still live in the 90´s with the mission and good will that they could change anything. Obviously if you´re the only one trying to do so you´re destined to fail.

Regarding Droga and French: those guys where at the forefront of inventing scam.

Anonymous said:

"Mission and goodwill"?!!! Hahaha! Only Ben stiller will agree.

Anonymous said:

7:47PM at last someone who get's it. It's astounding how many delusional creative heads there are on this island clinging on to their scam accolades.

Anonymous said:

This is the CEO who once asked when is the pitch the day after the pitch, which he so enthusiastically got involved in the beginning, but only at the beginning, and was never to be seen after that.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.