O&M Hong Kong and Colenso BBDO Auckland take out Grand Prix awards at Ad Stars

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Alzheimers.jpgmatchbox-chase.jpgA campaign of three viral films for Matchbox toy cars and a tvc for Alzhimers have taken out the two top awards at the Ad Stars 2009 Busan International Advertising Festival. Part of the Grand Prix prize is US$10,000 cash to each of the winners.

O&M Hong Kong’s Matchbox campaign featured footage of high speed action with a child creating the sound effects of the racing cars. Campaign Brief Asia can only source one of the spots from the campaign which you can view here:

Colenso BBDO Auckland’s Alzheimer’s New Zealand spot won the PSA Grand Prix. It shows a woman exiting her car to post some mail, but when she turns around her car is not there causing her confusion, anxiety and frustration – the symptoms of Alzheimers.

9 Gold, 10 Silver and 23 Bronze Stars were also awarded.

McCann Worldgroup Hong Kong won two Golds for Elements Mall “Flirting with Sound”and a Wellcome spot “Father & Daughter”.  ADK Japan also picked uptwo golds for their LaLa Report campaign of 5 tvcs and their “Trickpeople to prevent them from being tricked” money transfer ad.

Single Gold awards went to JWT Chile (Scrabble campaign – see below), DDB New Zealand (Pascall Fruit Burst),Dentsu Tokyo (Study More), Daiko Advertising Tokyo (Brog Ground Music)and Big Ant International USA for their “What goes around, comesaround” outdoor poster campaign (see below).

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