BBDO/Proximity and Saatchi & Saatchi pull out of this year's local Malaysian Kancil Awards
September 3rd - Two of Malaysian advertising's shining stars have decided to boycott the local award show this year. Both Saatchi & Saatchi and BBDO/Proximity will not enter the 2009 Kancil Awards, whose entry deadline is tomorrow. Both agencies are questioning this year's jury selection process which has changed from last year's merit-based jury.
BBDO/Proximity chief creative officer Ronald Ng, is quoted in The Star Online saying his agency "is not comfortable with the direction of the Kancil Awards this year in terms of the change from the previous merit-based system of jury selection to the current system." In the past few years, Kancil judges were chosen from the best performing agencies at prestigious regional and international creative award shows, namely AdFest, Spikes Asian Advertising Awards, Cannes Lions, Clio, One Show and D&AD.
This year 48 judges will judge the expected 1000 pieces of work.
Saatchi & Saatchi ECD Adrian Miller told Campaign Brief Asia
that he judged 7000 pieces of work at D&AD with nine people: "We
got through that pretty quickly. 48 judges is useful when you're
judging 26000 pieces of work. Not 1000 pieces. The results will be
disparate and diluted. Over the last few years we used a point system
to chooses judges. Now, no system. It's not credible. It carries no
weight. Some of the judges have been dormant for quite some time. It
should be a meritocracy. It should be current."
"The jury also should contain young up an coming guys like Eddie Azadi, James Yap, Ian Lee, CK, Paul Lim, KC....etc", said Miller.