See+Noted: Bright clothes

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bathrobe.jpgTide Detergent makes your clothes bright according to this new campaign from Saatchi & Saatchi Guangzhou. The campaign uses bulbs to make up each garment.

Credits – Executive Creative Director: Ng Fan. Creative Director: Au Kin Cheong, Wendy Chan. Art Director: Wendy Chan, Wang Zong Liang, Huang Yan Jun, Duan Hui, Ng Fan. Copywriter: Arthur Tsang. Account Service: Ann Jinco, Pully Chau. Photography & Digital Imaging: Gao Shi Yuan, Guo Jin Xing, James Chan, Wu Xiao Yu, Liang Wei Ming.

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