Seen+Noted: For a great sleep
June 16 2009, 10:10 am | | 3 Comments
Saatchi & Saatchi in Shanghai has created a new campaign for MF Mattresses. The “Hairy” campaign demonstrates how comfortable the mattress is and how this equates to a good sleep.
Credits: Agency: Saatchi & Saatchi Shanghai. Creative Director: Awoo Lai. Art Director: Chao Xu. Copywriter: Hesky Lu. Account Service: Dora Meng, Jenny Low. Photographer: KK Fong. Illustrator: Joo Teoh.
3 Comments
I wish i had one of these mattresses then I wouldn’t be looking at ads at this hour.
Nice campaign.
This is wild! A co-sponsorship with Braun Hair Clippers would work well too.
there is a campaign last year by saatchi bangkok for pillow, same idea but the saatchi campaign execut it much better. check out TheWork 08 page 122