The Thinking Machine Asia appointed for digital duties for Wacoal Indonesia’s range of lingerie

The Thinking Machine Asia has won the Wacoal Indonesia account following a multi-agency pitch.

The role is to manage Social Media and Performance Marketing of Wacoal Indonesia’s wide range of undergarments and lingerie on digital to create positive conversations around the brand.  

Melynda R Purnamasari, Marketing Deputy Division Head  (pictured) said, “We look forward to working with The Thinking Machine Asia as our digital partner. TTMA demonstrated a well-rounded understanding of our brand and our audience, which has led to this partnership. We look forward to integrating our marketing strategies with their creative digital approach.”

Shibili Rasheed, Head of Digital, The Thinking Machine Asia said, “We’re excited and proud to associate with a legendary brand and manage their digital duties. We are looking forward to make their digital presence creative, engaging and weave a great brand narrative as we move forward.”