Saatchi & Saatchi Arachni Malaysia uses comedy to show how better food is with Kimball sauces
February 19 2019, 12:16 pm | | No Comments
Three films from Saatchi & Saatchi Arachnid are targeted at grass roots Malays in Malaysia, engaging them in the manner they respond most positively to: simple comedy. Saatchi & Saatchi found a way to merge the Kimball brand name with the Malay word ‘boleh’, which means ‘can’ or ‘can be done’, to create a new word, ‘Kimball-leh’. The films revolve around slices of life to show how we can elevate meals/food with Kimball sauces.