Reprise Digital and Malaysia Airlines remind people of the spirit of hospitality this CNY

CoverPhoto_Google.jpgReprise Digital Malaysia has released a special festive video for Malaysia Airlines this Chinese New Year.
The two-and-a-half minute video titled 'The Spirit of Hospitality' tells the story of a Malaysia Airlines cabin crew who has returned from his duty, and awaits his sister at the airport. The film follows him as he goes around the terminal making other travellers feel welcome - in the true spirit of Malaysian Hospitality.

Stanley Clement, Managing Director of Reprise said, "The video truly highlights the importance of family values, duty and Malaysian hospitality, and the team looked at various ways to incorporate all these concepts along with the sense of reunion. The inspiration here was that it is very much a real life story, and our insights show us that lots of people can relate to this sense of difficulty in returning home for festive seasons due to their commitments."
CoverPhoto_TW.jpgThe central characters of the film are played by actual Malaysia Airlines crew, with flight attendant Adrian showing little gestures of kindness as he waits for his sister at the airport. His sibling, played by second officer Vivian, finally arrives to meet him, and the film ends with the tagline "May the journey to your loved ones be filled with the spirit of Chinese New Year".
Malaysia Airlines' Group Chief Executive Officer, Captain Izham Ismail said "We take immense pride in ensuring our guests receive the very best of Malaysian Hospitality. All 13,000 of our employees including our cabin crew work very hard to ensure that every festive travels, be it going home or discovering new adventures, is done as seamlessly as possible, the MH way. This is perfectly captured in our Chinese New Year video which is centered around reunions, and gestures of kindness (Malaysian Hospitality) in making every traveller's journey to their destination, a great one."
"It is a truly heart-warming story, and this is where the Malaysia Airlines brand shines," added Clement.
The film was produced by Think Tank, and directed by Sling Ng. The film which currently has over 5 million views, was released on the 25th of January, with the social campaign running across Instagram, Facebook and YouTube through the 15 days of Chinese New Year.

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs