Publicis officially launches Digitas in Thailand: Paruj Daorai named managing director + Santi Tubtimtong takes executive creative director role

Publicis Groupe has officially launched the Digitas brand in Thailand. The agency will provide brands in Thailand with access to their diverse expertise across data, strategy, creative, content, and technology all under one roof. The Digitas network has 3,500 employees across 21 countries and 34 offices,

The 34 person team in Bangkok will service existing clients including Chevrolet, JD Central, Krungsri, PTG, MK and One Bangkok as well as Tesco, the agency’s most recent Digital AOR win.

Digitas Thailand will be led by Paruj Daorai, Managing Director, Digitas Thailand who moves across from the Publicis Groupe’s Leo Burnett agency where he was Executive Creative Director and Chief Digital Officer. Daorai’s creative background includes creative director roles at Lowe and Ogilvy Bangkok prior to joining Leo Burnett Group.

Daorai (pictured right) will report into Songkran Sethesompobe, Chief Executive Officer of Publicis Groupe Thailand and Jane Lin-Baden, Managing Partner APAC, Publicis Groupe.

Also transferring from the Leo Burnett creative department to Digitas is Santi Tubtimtong, who takes up the Executive Creative Director position.

Songkran Sethesompobe, Chief Executive Officer of Publicis Groupe Thailand said: “With the Thailand 4.0 policy, the digital economy will represent 19% of the GDP in 2019 and rise to 25% in 2027. This will provide the space for brands and businesses to become more strategic and efficient in the way they operate and market to consumers. With the launch of global digital network Digitas in Thailand, providing data and technology centric connected digital marketing services to address the need for our customers to win the new economy. Further to the recent acquisition of B&M, Publicis Groupe now hosts 170 digital talents working for our clients in Thailand.”

Daorai said: “Digitas brings together capabilities across data, technology, creativity and media in order to solve for the unique challenges of brands in Thailand. Our customer first approach, is built on a data driven understanding of real-world consumer behaviours, helping to connect brands with consumers in meaningful ways by enabling the actions, and providing the content that is most likely to engage.”

The Bangkok office launch further extends the APAC expansion that Digitas’ started last year, with openings in both Shanghai and Kuala Lumpur.

Top pictured LtoR: Santi Tubtimtong (Executive Creative Director), Worawin Soncharoen (Head of Strategy), Pornchanok Jirakiertivaddhana (Group Account Director), Paruj Daorai (Managing Director), Nittaya Saelim (Head of Digital Production), Sarinthorn Eiamfang (Digital Content Manager).

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