Ibi Szentirmay joins Bonsey Jaden Vietnam as general manager to build the agency’s portfolio

Bonsey Jaden has set its sights on the Vietnam market with the recent appointment of Ibi Szentirmay as General Manager of Bonsey Jaden Vietnam.

Prior to joining Bonsey Jaden, Szentirmay (pictured) led healthcare divisions within a number of top agencies in Thailand (McCann Health, Havas Life) and Australia (Ogilvy Healthworld). She brings with her over 35 years of knowledge and experience, with a strong emphasis on healthcare.

“We are very excited to have Ibi leading our continued expansion and growth in Vietnam. Her experience across Asia brings huge value to our leadership team, and her category knowledge, particularly in healthcare, adds another centre of excellence to our group,” shared Daniel Posavac, CEO of Bonsey Jaden.

He continued “Ibi’s proficiency and skillset in integrated brand marketing, paired with our understanding of the regional digital landscape, will set up Bonsey Jaden Vietnam to be a leading partner to our clients in Ho Chi Minh City and beyond!”

As General Manager, she will be focusing on building the Bonsey Jaden portfolio, operations and presence across Vietnam. Szentirmay will also continue to provide strategic partnership to current clients and oversee all ongoing projects within market.

“I am thrilled to be a part of this dynamic and vibrant Bonsey Jaden team. I’ve seen some exciting projects and impressive results already achieved by the team, and I can’t wait to kick off this journey alongside a great regional team,” said Szentirmay.

Don’t miss the best of Asia’s creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.