Global chief creative officers Malcolm Poynton and Matt Eastwood on why the APAC Tambuli Awards are important and why brands must enter

Asia Pacific Tambuli Awards past Jury Chairmen, Global Chief Creative Officers Malcolm Poynton of Cheil Worldwide (2018) (pictured right) and Matt Eastwood of McCann Health (2017) (pictured left), share their views on the importance and relevance of the award show in our industry and society today.

Poynton strongly believes that the APAC Tambuli Awards are the most important award show today. He says, “People increasingly care about what brands they buy. And today, people are increasingly buying those brands that show they care about the world we live in. Given Tambuli Awards are the only global award show that celebrates brands that do well by doing good, I’d say that makes TambuliI the most important accolade in our industry.” He adds, “Tambuli celebrates brands that uplift society and create positive change through correlating purpose with purchase. Given the next wave of consumers are increasingly turning to brands that contribute positively to the world, I’d say Tambuli is the most important award around.”

McCann Health’s Global Chief Creative Officer Matt Eastwood opines that “Today’s generation of consumers and entrepreneurs have discovered that making a profit doesn’t have to come at the expense of making positive contributions to society. Contemporary business leaders understand that social responsibility goes hand-in-hand with sustained growth and profitability. Doing good is good business. That’s why the Asia Pacific Tambuli Awards are so important. Awarding the best work around the world continually encourages and reminds companies that doing good is good business.”

The 2019 overall jury chairman Ronald Ng, Isobar’s Global Chief Creative Officer (pictured left), shares the same view. He comments, “I’m absolutely honored to head the APAC Tambuli Jury. In this moment where people are aligning their purchase choices with the values of the brands they consume more than ever before, we’re looking forward to celebrating businesses that thrive when they intersect creativity, purpose and business.”

The pioneer award show globally that honors creative and effective brands with purpose, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + purpose + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.

The APAC Tambuli Awards is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.

Deadline for submission of entries is on March 29, 2018. The complete list of categories and entry form are available at www.tambuliawards.asia. For inquiries, email carla.estanislao@uap.asia

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