FCB Ulka India and ScoopWhoop encourage women to check-in to the Sabarimala Temple

FCB Ulka, in partnership with ScoopWhoop, has launched a campaign – #SabKaSabarimala using Facebook as a medium in upholding the message of equal women rights. The campaign was launched on 7th February 2019 and it was received wholeheartedly by not just women but men too!

For about 200 years, women in India between the age of 10-50 were not allowed to enter the Sabarimala shrine. However, in September 2018, the Supreme Court of India ruled that women, irrespective of age, can enter Kerala’s Sabarimala Temple. This verdict was met with resistance, however 2 women entered the Sabarimala Temple, after which the temple was shut down so that a purification ritual could be undertaken.

Now that the Sabarimala Temple board has allowed women to enter the temple, we have found a symbolic way of making this happen.

We came up with a campaign which invites women all over India to visit the Sabarimala Temple via Facebook – a medium that everyone associates with every day. With the check-in feature on Facebook, using #SabKaSabarimala, people were asked to virtually mark their presence at the Sabarimala Temple, showing the world the intent of millions of women in India and all over the world, standing tall to support equal women rights.

Swati Bhattacharya, CCO, FCB Ulka said, “It is so heartening to see that all the issues we ignited with Sindoor Khela are gaining such momentum in the country! What happened at Sabarimala or the Kinnar Akhada’s debut at the Kumbh Mela just imply that time’s up! Things do need to happen in a fair and free manner for women. And this is what happens when you tell a woman you can’t go there, or you can’t do that!”

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