YDM Thailand joins forces with FCB Bangkok to push forward to One-Stop Service marketing

| | No Comments

YDMTH_FCBBKK01.jpgYDM Thailand, a leading service provider of digital marketing solution in Southeast Asia intends to acquire FCB Bangkok to strengthen the organization in order to become a “One-Stop Service” marketing service provider for both online and offline marketing and to meet the needs of customers in every industry completely.  

“The goal of inviting FCB Bangkok as part of YDM Thailand is to strengthen the organization under the vision, “Drive.Connect.Grow” by joining digital-marketing knowledge which the company’s expertise with the creative experience and knowledge of branding strategies of FCB Bangkok which will assist customers step into growth in the digital age and able to meet various all-around needs. FCB Bangkok has expertise in branding communication, communication strategies, advertising campaign management and professional production and is also an organization with full-fledged team with a strong knowledge base. Therefore, we believe that this collaboration will lead to mutual exchanges and learning in order to increase marketing competitiveness which will benefit towards customers and brands as well,” Tanapon Subsomboon, CEO of YDM Thailand (pictured above left) said.

“Content that plays a greater role in the future is content that comes with technology and has a form of communication that combines both online and offline because there is no boundary between offline and online in the real world right now. Therefore, when we create a strategy, we have to think of a big picture that requires the synergy between online and offline together, if we get started from the beginning, it should be a better job. That’s why we decide to invite FCB Bangkok to join force which will allow YDM Thailand to be able to create new O2O (Online-to-Offline) experiences including marketing strategy design or business solutions which meet the needs of customers completely.  It’s the new form of marketing which combines together very well,” Tanapon continued.

“Joining forces with YDM Thailand is to strengthen us and to make our services complete, and it also to allows customers to access to our marketing campaign. Previously, we found out that some customers contact with their agencies by considering from specific expertise. Therefore, this collaboration will be able to meet the needs of customers in a comprehensive manner because it is a collaboration of agencies with expertise in both creative and digital marketing. In the past year, the company had revenue of over 100 million baht, and after the collaboration, the company aims to grow together with YDM Thailand at 30%,” Tutiya Disphanurat, Managing Director of FCB Bangkok (pictured above right) aid.

“FCB Bangkok’s main goal is to create a free form of business solution to meet the needs of customers in each business with different needs which will result in ideas for solving problems for customers from all directions, with no need to separate between online or offline anymore.”

Don’t miss the best of Asia’s creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.