Tempo Scan Group Indonesia names M&C Saatchi to handle their corporate branding

Following a long pitch process lasting 3 months, Tempo Scan Group, one of Indonesia’s largest business groups with leading Health Care, Consumer Products and Cosmetics has awarded the Tempo Scan Corporate brand and 10 brands to M&C Saatchi. The scope of work includes integrated communications spanning traditional and digital advertising across multiple brands.

The brands under M&C Saatchi’s portfolio include MY BABY, the country’s largest baby care brand, leading the market with it’s Telon Oil; Oskadon, a leading over-the-counter (OTC) Adult Analgesic; ULTIMA II, an international beauty and skincare brand in the entry level of the premium segment; Bodrexin, a leading OTC Children Analgesic; S.O.S., a range of anti-bacterial household care solutions; among others.

Phillips Gunawan, Vice President Director Tempo Scan Group, said, “We have always been an entrepreneurial organisation, driven by innovation and challenging the categories we operate in. With M&C Saatchi, we saw fresh ideas that were in synergy with our DNA, and we hope we can build a good partnership with them.”

Anish Daryani, Founder and President Director, M&C Saatchi Indonesia (pictured), said, “Tempo Scan Pacific has tremendous history and heritage, and we are fortunate to have earned their trust to grow and nurture some of their largest brands. This is also a big boost for my team, that their efforts and hard work has paid off. We hope to do great work on all our Tempo Scan Brands and help them win in the Indonesian market.”

He further added, “M&C Saatchi is the world’s largest independent agency, and our strength comes from building strong indigenous brands in each country we are present in. This also makes us a local-global-company. We came to Indonesia with the same objective, and we’re glad we will get to build some of the largest home-grown brands in Indonesia.”

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