Karen Soo made head of Reprise Singapore + Ritika Gupta e-Commerce director Asia-Pacific

Karen Soo 2.jpgReprise has announced two key appointments to their leadership team in the Asia-Pacific region. Karen Soo has been appointed to the position of head of Reprise Singapore, and Ritika Gupta to the newly created position of e-Commerce director Reprise APAC.
With more than 12 year industry experience across multiple agencies including Starcom, Mindshare, ZenithOptimedia and most recently OMD where she led the Singapore digital offering for more than 5 years; Soo (pictured left) is a celebrated multi-award winning digital leader with extensive Asia-Pacific client experience.
David Haddad, CEO IPG Mediabrands Singapore commented, "Reprise Singapore has grown notably in size, capability and strength in the last year. Karen's appointment as the head of Reprise Singapore, is reflective of that momentum. We now have a highly regarded client focused leader backed by a team of passionate digital experts across search, social, content, technology, performance and user experience."
Haddad continues, "The team and IPG Mediabrands Singapore are very excited to welcome an industry professional of Karen's caliber and experience into the family, and the Reprise team look forward to working closely with her to further strengthen the Reprise client experience."
Soo added, "The digital and media landscape is changing faster than ever before. I'm very excited to be part of the Reprise team to make a difference in this evolving space!". Soo will report into David Haddad, and her appointment is effective immediately.
Ritika Gupta.jpgWith a decade of industry experience across India and Singapore providing customised marketing and campaign Gupta (pictured left) joins Reprise from her prior role of head of marketing solutions and business operations for Lazada Singapore.
In her new role as e-Commerce director Reprise APAC, Gupta will spearhead the development of the Reprise e-Commerce product and practice in Asia Pacific, with a focus on strategy, consulting, experience design and performance.
Ben Poole, managing director Reprise APAC commented, "With marketing and commerce rapidly intersecting, in Ritika we have found the ideal person to accelerate our clients' capability in this space. Her experience working inside the region's leading e-commerce platform - as well as successfully growing brands' sales performance in e-commerce; make us deeply excited about Ritika spearheading e-commerce for Reprise, and growing online sales for our clients."
Gupta commented, "I am very thrilled to start my new journey with Reprise. There are so many untapped e-commerce opportunities for brands which we can help them leverage, I strongly believe the only limits to what we can accomplish, are those we place on our own thinking."
Gupta will report into Ben Poole and based at the Reprise regional HQ in Singapore, her appointment is effective immediately.
Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.