FrieslandCampina appoints Leverate Media Asia for creative and digital duties in Indonesia

| | No Comments

Fachri Badry Leverate.jpgFrieslandCampina, one of the five largest dairy companies in the world, has assigned Leverate Media Asia as the digital and creative agency for its subsidiary company, Frisian Flag Indonesia. Leverate successfully delivered unique creative ideas based on customer insights that will strengthen the brand presence in the digital landscape in Indonesia. Furthermore, Leverate

has been chosen due to their European background and strong understanding of the challenge to communicate dairy products in a “developing milk consuming country” – such as Indonesia.

Leverate Media will be in charge for all creative digital creative assets and strategy for Ready to Drink (RTD) and Sweetened Condensed Milk (SCM) products of Frisian Flag Indonesia; as well as for their corporate communication plans in Southeast Asia’s biggest economy. The scope of work covers digital activation campaigns, website development, and social media management for all brands.

Felicia Julian, Marketing Director FrieslandCampina Indonesia said, “Through the pitch, Leverate team are not only able to come up with creative solution beyond our brief, but also demonstrate the potential impact to our business. The team’s strong passion to collaborate with us was shown by the way they did an in-depth research to our brand with good market and target audience insight.

“We are very pleased to end the year with signing this prestigious account,” said Fachry Badry, Head of Strategy Leverate Media Asia (pictured above). “Our strength in strategic thinking and quality of creative output enabled us to win this business”.

Don’t miss the best of Asia’s creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.