DTT’s Sling Ng and Zaim Rosli capture famed photographer Michael Yamashita at work in new campaign for Sony and Leo Burnett Singapore

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Yamashita1.jpgSony A7R III cameras capture stunning images, but being in the right location also matters. Sling Ng and Zaim Rosli, two talented directors, set about to create a film that would be not only compelling, but also beautiful.

Yamashita.jpgYamashita5.jpgYamashita4.jpgYamashita3.jpgYamashita2.jpgThe Think Tank team proposed this direction to Leo Burnett Singapore together with photographer Micheal Yamashita, and the group quickly came to the conclusion that a picturesque and fairly unexplored location like Ladakh would give the spot a different touch.

 

Capturing Yamashita in his element, but keeping the moments authentic, was crucial to the team. As Yamashita explored Ladakh and documented life through his camera, the faces of the locals – from monks to mountain folk – not only helped demonstrate Yamashita’s renowed ability, but showed the strengths of the Sony A7R III camera to dramatic effect.

 

The rugged beauty of Ladakh’s steep valleys and glorious mountains served to be the perfect backdrop to bring Ng and Rosli’s vision to life, and to elevate the film to the next level. The Directors Think Tank crew, supported by Fingerprint Films, Mumbai, braved shooting 9,800 feet above sea level at -3 degree temperatures. But no challenge (or mountain peak) is too high in order to capture the right shots.

 

“The results, we hope, speak for themselves, and we are proud to have been part of this wonderful collaborative project,” said Ng.

 

Credits –

Creative Team : Eric Yeo, Adrian Yeap, Geraldine Oh, Syahid Nordin, Jessica Rovira, Yizhen Huang, Gabriella Kow, Kelly Lee

Producer : Alain Tan

Project Manager : Shirlyn Lam

Account Management : Evonne Loke & Clarissa Tan

Production House : Directors Think Tank

Exec. Producer : Pat Singh / Pete Singh

Producer : Nana Arshad

Director Duo : Sling Ng & Zaim Rosli

DOP : Marden Dean

2nd Cam : Shahrul

Editor: Affandi Jamaluddin

Post: VHQ Post KL

Audio: Two AM Music Studios KL

Production Support (India) : Fingerprint Films

Executive Producer: Madhukar Kotian

Producer: Dhananjay Kundar

Production Manager : Shiraz

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