DIA Brands Asia Pacific expands technology portfolio with the launch of Liquid by Quoine

DIA Brands a leading consultancy in Asia Pacific has launched Liquid by Quoine, a renowned fintech company that led the largest ICO in Asia. Liquid by Quoine is the world’s first fully regulated cryptocurrency exchange under the Japan FSA. Liquid offers traders and investors the opportunity to trade fiat and crypto currencies seamlessly on a globally enabled Matching Engine.

“Liquid by Quoine was designed to be a globally-sourced trading platform that addresses the issue of liquidity, one of most critical gaps in the cryptocurrency world today. We leverage advanced proprietary technology to enable a whole new level of liquidity to the crypto economy and create greater accessibility for the individual trader. On our platform, traders are able to buy and sell a great variety of digital assets using Bitcoin, Ethereum, and multiple fiat currencies. But we are looking beyond the world of cryptocurrency exchanges to a broader financial services platform. DIA has been instrumental in our brand journey to cement our position at the forefront of crypto and fintech.” Jon Myers, Chief Design Officer.

Nigel Smith, Group CEO “The challenge was to position one of the world’s first fully regulated cryptocurrency exchange in a market where volatility is the predominant theme and adoption of cryptocurrencies is still in a very emerging stage of development. The goal was to create a compelling identity that deviated from the recurrent theme of nebulous and jargon-filled cryptocurrency exchanges. Thanks to the remarkable strategy and design execution by the team, Liquid by Quoine has set a new high bar for cryptocurrency exchanges to follow.”

DIA was established in London in 1983 and became a top five branding consultancy in the UK by the end of the 80’s. Established in Asia in 1996, today DIA is an independent group based in Singapore with studios in Malaysia, Australia and Indonesia, with a focus on unravelling the complexity of business and bringing simple ideas and innovative thinking to brands. Uncovering what makes a business exceptional and a brand remarkable, DIA has helped to create business advantage for many of the region’s leading consumer, corporate, government, services, destination, retail, hospitality and technology brands.

Credits – Liquid by Quoine: Jon Myers

Nigel Smith, Roxanne Perez, Lucas Saw, Tetuko Hanggaro, Sherry Lee.

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