Somersby Sparkling Rosé’s campaign via DDB Group Hong Kong tickles the taste-buds

With the festive season fast approaching, Somersby has launched its new premium Sparkling Rosé. With a through-the-line campaign, created by DDB Group Hong Kong, Somersby Sparkling Rosé promises to capture the taste buds of the casually elegant, sophisticated drinker.

As a brand, Somersby’s continues to build a new culture around cider and comes on the back of DDB’s award winning ‘Apple. Apple. Somersby Apple’ campaign launched earlier this year.

‘Casually elegant’, the 360º campaign kicked-off with a launch party, and also an extensive social media presence will build awareness across the next few months. Additionally, Somersby has partnered with more than 100 bars and restaurants across the city to promote its new Sparkling Rosé.

Kelvin Cheng, Marketing Director, Carlsberg Hong Kong Ltd said, “We are very excited with this new campaign launch. It’s a fun yet sophisticated sparkling rosé cider so it lends itself to many promotional activities which reinforces special gatherings of friends for all occasions – from the casual drink after work to the aperitif before a dinner party.”

Keith Ho, Managing Director and Chief Creative Officer, DDB Group Hong Kong said, “It’s not often we get to launch a brand that wants to build a cultural presence in the market. Somersby has given us creative license to create a campaign that is all about celebration of friendships and enjoyment – the way life should be.”

Credits – Managing Director/ Chief. Creative Officer: Keith Ho. Planning: Noc Choi. Creative:  Jeff Tsang, Louis Fung, Monique Tse, Jane Wong, Jason Wong. Account Serving: Derek Lo, Keely Li.

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