Huawei Thailand goes analog with "Souvenir" in a campaign via J. Walter Thompson Bangkok

Huawei Poster.jpgHuawei partnered with J. Walter Thompson Bangkok and award-winning director Nawapol Thamrongrattanarit to promote the launch of its new Huawei Mate 20 Series, with Leica triple camera and AI cinematography technology. The director went on a trip to Japan capturing moments with his phone, only to mail them back as souvenirs to his mates in Thailand. The post arrived on the day of the launch.
 
With the short film series, the director reimagines what a "souvenir" can be in a world of rapid-fire technology - not inanimate objects, but meaningful moments - and rescues the almost forgotten feeling of receiving an analog personal delivery.
 
"I drew inspiration from the souvenirs that travelers buy for their loved ones, the usual sweets, toys and small memorabilia. I personally think the most precious souvenir is a moment in time. So I did just that. Shooting this short film series with a Huawei Mate 20 took me to a new chapter in filmmaking, where I could challenge the limitations of professional cameras, capturing more spontaneous moments and editing my videos right away with the AI video editor," says Nawapol.
 
VIEW THE CONCEPT
Credits -
Creative Team
Chief Creative Officer: João Braga
Creative Director: Thasorn Boonyanate
Creative Group Head: Danai Apiwatmongkol
Copywriter: Thasorn Boonyanate/ Supalerk Silarangsri / Supanat Wachiralappaitoon
Art Director: Kusuma Arunanondchai / Danai Apiwatmongkol
Head of Production: Jiroj Mechoojit
Client Service Team
Managing Director: Parattajariya Jalayanateja
Group Account Director: Nuttawut Boonpan
Account Manager: Aphesa Iamsakulpanit
PR Team
Managing Director: Chanapatt Chindasanguan
Business Group Director: Saruttaya Mahanavarani
Business Director: Pornchanan Yamarat
PR Supervisor: Lersant Wisedsinthop
Production House Team
Production House: very sad picture co,.ltd.
Director / Editor / Cameraman: Nawapol Thamrongrattanarit
Producer: Pacharin Surawatanapongs
Client Team
Chief Marketing Officer: Chanvit Khieonavavongsa
Marketing Manager: Tan Jing
Marketing Manager: Ratta Muenphuea
Product Manager: Polapat Saibourtong
Digital Manager: Sutida Tahsai
Public Relations: Napatsakorn Borisuthsawad

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.