BBDO Bangkok and ICONSIAM take a look at Thainess in 'The Confluence" film using water

ICONSIAM,.jpgICONSIAM, a new world-class commercial venture on the banks of the Chao Phrya River, has launched their first ad titled "The Confluence."
 
The 1-minute film celebrates the unification of Thai culture from past generations to present day, highlighting the cultural richness and beauty of Thainess and using 'water' as a symbolic narrator of the film.

The work is a result of the collaboration between famed director Mike Warr, of Film Factory, and BBDO Bangkok.
 
ICONSIAM,2.jpgICONSIAM,3.jpg"Water is the source of life and was the perfect element for us to use to help symbolize the transfer of Thai heritage from one generation to the next while also giving the feeling of growth and prosperity," said Suthisak Sucharittanonta, Creative Chairman. "Water also perfectly matches with The ICONSIAM's location, which is set alongside the iconic Chao Phraya river," he added.
 
Through the symbolic representation of water and the artistic direction by Mike Warr, along with stunning costume design by Prapakas Angsusing, a famous Thai designer, "The Confluence" shows Thainess on a whole new level.

Credits -
Creative Chairman: Suthisak Sucharittanonta             
Chief Executive Officer: Somkiat Larptanunchaiwong      
Managing Director: Thipayachand Hasdin                     
Chief Creative Officer: Anuwat Nitipanont                         
Creative Director: Kusuma Ruchakityanon
Senior Art Director: Pattanapond Ketrathon                   
Art Director: Prellpan Phunman  
Copywriters:  Greepol Boonsrangsom, Rakkiat Siriwat                                  
Head of Planning: Prasit Kunanuphanchai
Account Planner: Maipimol Suepayak                       
Business Director: Tuangyos Charoensiri                    
Group Account Director: Jutatat Pattanodom                       
Account Director: Wachinan Kitithaweekiate          
Producers: Yada Buachan, Toungrak Jiravatanarungsri        
Director: Michael Anthony Warr
DOP: Chankit Chamnivikaipong    
Executive Producer: Rewat Vorarat                      
Asst. Director: Pattra Kanjanamek              
Stylist: Prapakas Angsusingha        
Producer: Phuangphaka Rutimanon    
Asst. Producer: Araya Suvetwattanakul        
Art Director: Udom  Sritalee            
Casting: Pype Manoharn  
Lighting: You want Light
CEO of Siam Piwat group & Director of ICONSIAM: Chadatip Chutrakul
Executive Adviser: Dolchai Boonyaratavej
Senior Vice President, Siam Piwat group: Mayuree Chaipromprasith
Deputy Managing Director Supremo co.,LTD: Siriphen Intuputi
Head of Marketing Communication Division, ICONSIAM: Sirana Hemachayati
Senior Marketing Communication Officer, ICONSIAM: Worrapat Chaturongkul

 
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