Australia’s The Sphere Agency creates new brand platform for Noro Mall in Cambodia

The Sphere Agency has positioned and branded Noro Mall, a state-of-the-art shopping mall that will be located in the heart of Phnom Penh.

Noro Mall is the first development from NI DEV and is set to become the benchmark for all their future developments. Designed by world-renowned architect, Hun Chansan of Re-Edge Architecture and Design, Noro Mall represents the future of shopping in Cambodia.

The brand platform Wonderful on every level highlights the many aspects that make Noro Mall a ‘must visit’ destination.

Michael Abdel, Founder and Executive Creative Director of The Sphere Agency, said, “Cambodia has never experienced anything like Noro Mall before. With this in mind, we felt it was important that we create a brand platform that could help educate consumers on its wide offering. The platform we created informs consumers of all the many wonderful reasons to visit and does so in a memorable and fun way. “

Nira Lim, NI DEV MD, said, “We are working with leading companies from around the globe to ensure Noro Mall isn’t just a world-class development, it’s world-leading. We believe we now have a brand platform worthy of such a landmark development.”

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